Don’t Get De-Indexed

As Search Engine Optimization (SEO) has grown popular and is used, so has the use of unethical SEO techniques. But what are these Black Hat techniques I’ve heard of and that are used? Why are they so bad? Better yet, what can you, as a web site owner, do to legitimately increase your search engine ranking without using these tactics?

These are all questions I will try to answer short and simple in layman’s terms best I can to help you understand. After you’ve read this, you’ll know what techniques are under-handed and which are acceptable.

So what are Black Hat techniques?

Black Hat techniques are unethical techniques that some website owners use to get their site listed on search engines. They usually use these to get a high search engine listing.

Here is a list of just three common Black Hat Techniques you should avoid if you want to please search engine spiders.

1.  Keyword stuffing. Keyword stuffing is the overuse of keywords in a piece of content. Generally, this is repeating the same keywords over and over just to achieve a higher search engine ranking.
2.  Invisible text. Quite a few cheap sites use this tactic,which involves making keywords in a font that is the same color as the background, so that readers can’t see the massive amounts of keywords, but search engine spiders can.
3.  Doorway pages. These are pages that regular visitors cannot see, but search engine spiders can. They are done to trick the search engines so that the site gets a higher ranking.

Why are Black Hat techniques bad?

They’re bad because they go against the rules set forth by search engines. Not only do they go against the rules, but they also hurt the visitor’s experience. Who wants to see a site stuffed with keywords? Black Hat techniques are unethical and wrong.  Why not take the time as a True Entrepreneur and develop the skills needed to do things the right way in providing quality, unique, and added-value content.

Do Black Hat techniques work?

Yes, they do, which is why people use them. But these techniques only work temporarily. Eventually the search engine spiders catch on and your site is permanently banned from being listed.

This is why you should never use Black Hat techniques. It may pay off for a few short weeks, but it permanently hurts your site, credibility and ranking on the internet.

So now you ask, if I can’t use Black Hat techniques, what techniques can I use to help my site get listed high on search engines?

The good thing there are multiple techniques that you can use to get your site legitimately listed high on search engines.

Here are some Tips…
Keywords

Earlier, we talked about keyword stuffing.  While keyword stuffing is an awful thing to do, the natural use of keywords is perfectly fine. By natural, we mean keywords that are spread throughout a document in a way that is supportive with the content.

How do you naturally use keywords in your content to benefit your site?

Well, before you even write your content, take a few minutes to identify some keywords that are relevant to your site and for your content. Then, begin to write the content. Try to incorporate the keywords you have picked out in a natural way spread throughout.

Enjoy this Blackhat Movie Trailer

I hope this has been useful and please Comment and Share this on Facebook or your other Social Media Sites…

Shortest Way for YOU to Succeed Online...

Are YOU an Action Taker?